How Google Personalizes Search Results

Search results on Google vary among users. The results are personalized based on a user’s: Search history, Interactions (clicks on organic or paid listings), Location, Browser settings, such as language. All of these affect rankings and thus your company’s exposure to...

Unpacking ‘Demand Gen’ Google Ads

Google Ads can capture demand from consumers searching for products, info, and more. A shopper searching for laptop cases will see a slew of choices in Search and Shopping ads. However, a weakness of Google Ads is generatingdemand. Google’s Display Network is helpful...

SEO and Old Content

Is deleting old content good for organic search rankings? Google’s SearchLiason, Danny Sullivan, recently addressed that question on his Twitter account, stating old content is not harmful and possibly helpful: Are you deleting content from your site because you...

Featured Authors Page For Lauren Wilson

Afro-Bougie Blues: A Collection of Short Fiction by Lauren Wilson is a collection of vignette stories that detail the activities of African American characters with real-life challenges and lived experiences. The stories are emotionally moving and thought-provoking as...